Mr Holst, almost exactly one year ago Beviale Moscow celebrated its premiere. Despite the prophecies of doom, it was a total success with over 100 exhibitors and around 2,700 trade visitors. Now, in February 2017, we are gearing up for the second edition. How is the fair developing overall?
Thimo Holst: Our baby trade fair is growing and growing. In terms of space, we have already reached the previous year’s result. This also includes exhibitors who were already present at the premiere in Moscow, but also new companies seeking to extend their Eastern European involvement. So for the second event we can definitely report growth. We are already a little proud of this because the Russian market is, as before, shaping up to be a challenge. The development of Beviale Moscow shows all the more that the event concept is correct and is being accepted.
Many companies in the beverage industry are currently right in the middle of preparations for BrauBeviale in Nuremberg, which is being held at the beginning of November. Are there still possibilities to also apply for Beviale Moscow afterwards?
Thimo Holst: Yes, of course. Companies can however also apply directly at BrauBeviale. We are presenting Beviale Moscow on the fair stand in Hall 7A, Stand 115. Everyone, who would like to inform themselves about the beverage markets and events abroad staged by NürnbergMesse worldwide, is warmly welcome there. As a small incentive, exhibitors who directly decide in Nuremberg on participating at Beviale Moscow, will have the opportunity to win an attractive marketing package.
Are there also new features in the support program for Beviale Moscow? What can visitors expect?
Thimo Holst: Yes, we have new cooperative ventures with competent, expert partners, both on a local as well as international level, which are having an effect on the supporting program. We are therefore delighted this year to welcome for the first time the “PETarena powered by PETnology” at Beviale Moscow. This is a special presentation for exhibitors from the PET sector, which will be rounded off by a top-ranking seminar program. It’s a similar situation with the “Refrigeration & Heating Pavilion” being held for the first time, where the process refrigeration, cold chain and refrigerated storage themes are being covered.
Of course, our conference partners from the previous event are also on board once again. Here we must give special mention to the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB, Research and Teaching Institute for Brewing), which will again be presenting its much-in-demand continuation training event for management staff from the industry, craft brewers and breweries: the “VLB Seminar for Brewers”.
In addition, in discussions and meetings with our exhibitors and visitors, we have learned which burning issues are concerning the sector. The issue of vocational training and up-and-coming talent in the beverage industry for example, the themes of energy efficiency, recycling/sustainability, but also the requirements of so-called small and medium-sized companies and the solutions they need. In this connection, in each case, there are presentations by our partner associations, for example the “Association of Beer and Beverage Market”, “National Packaging Confederation” (NC Pack), “Union of Winegrowers of Russia”, “Barley, Malt, Hops, Beer Union” (BMBU), Verband der Getreideproduzenten (Association of Wheat Growers), “Dairy Union of Russia” and the Mineralwasserverband (Mineral Water Association.
Mr Holst, sincere thanks for this interview.
You can find the latest information on Beviale Moscow 2017 along with a review of Beviale Moscow 2015 at www.beviale-moscow.com.
Contact for participation
Thimo Holst, Regina Albrecht, Maria Tsang
T +49 911 86 06 86 84
F +49 911 86 06 12 86 84
Contact for press and media
Katja Feeß, Ruth Cuya
T +49 9 11. 86 06-83 29
F +49 9 11. 86 06-12 83 29
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