The interest in presenting oneself on the regional market and, at the same time, in an international environment is equally great for both exhibitors and associations. For the trade visitors from the Eastern European region it is thus proving to be the ideal platform for concluding individual agreements directly at the event.
Beviale Moscow sees itself as a gateway to the growth markets of Russia and its direct neighbours. And that is being well received: Around
100 exhibitors from 17 countries, more than half of them from the regional market, make use of the three compact fair days in Moscow to present solutions to their customers on site. The commitment and involvement of numerous associations also reflects the spectrum of the first integral beverage fair to be held on the Eastern European market. As a result, the areas milk, water, beer, wine, cereals and packaging are represented at Beviale Moscow.
“Our concept seems to have worked”, says a confident Thimo Holst, Project Coordinator, shortly before the first event. “The motto of Beviale Moscow – global solutions, local success – has proven to be correct: Key sector players have confirmed their participation, more than half the exhibitors come from the regional market. This clearly proves: The Eastern European market is ready for an integral trade fair in the beverage industry such as Beviale Moscow. I am delighted that it will be launching soon!”
Diverse support program
In addition to its specialist ranges, Beviale Moscow offers numerous possibilities for extending and intensifying the participants’ own know-how. Here too there is a spectrum of themes covering all the areas of the beverage industry. In this connection, among others, the “Dairy Union of Russia” is holding its annual conference on all three days of Beviale Moscow. The Russian packaging association is presenting an award for the best beverage packaging and putting on a seminar especially addressing the beverage packaging theme. The specialist highlight for brewers: the supporting conference staged by the Versuchs- und Lehranstalt für Brauerei in Berlin (VLB, Research and Teaching Institute for Brewing), the VLB seminar for the brewing and beverages industry in Russia along with the MicroBrew Symposium Russia. The much-in-demand further training events for managers from the industry as well as craft brewers and craft breweries are also already established in Russia and from 2015 will be held parallel to Beviale Moscow.